TVS unveils 6 new bikes at EICMA 2025; Expanding distribution network to Europe’s key markets

TVS Motor Company’s expansion into Europe reflects its ambition to grow globally. Entering developed markets will open up new opportunities for the company and further demonstrate its technological capabilities.

New Delhi: TVS Motor Company is now planning to strengthen its foothold in the European market. Company Chairman Sudarshan Venu revealed this strategy during the EICMA 2025 motorcycle show. He stated that TVS's next major step will be to enter Spain and Portugal. This is a significant shift as TVS no longer wants to be limited to emerging markets but also wants to expand its reach in developed countries.

New Opportunities in Developed Markets

Sudarshan Venu explained that TVS now has a broad product portfolio that is also suitable for developed countries. Therefore, the company is now working towards expanding into advanced markets. This is part of a long-term strategy to gradually gain a foothold in competitive markets like Europe.

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TVS's Explosive Display at EICMA 2025

At this year's EICMA 2025, TVS showcased its largest product display ever. The company introduced six new models, including both petrol and electric motorcycles. The "Tangent RR Supersport" model garnered significant attention, showcasing TVS's high-tech and performance capabilities. The "eFX Three O" electric motorcycle concept also showcases the company's vision for the future.

European Expansion to Begin in Italy

Venu explained that TVS began its European debut in Italy. Italy was chosen because of the strong demand for two-wheelers there. The company will then expand to countries like Spain and Portugal, where demand for scooters and bikes for commuting within cities is growing rapidly.

Strong Distribution and Service Network Will Help

TVS already has a strong distribution and service network in emerging markets like Africa, Asia, and Latin America. This network helps the company gain a greater foothold in competitive markets like Europe. This network strengthens TVS's global presence.

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Strong Growth in Exports

TVS's two-wheeler exports grew by 22.8% in the 2024-25 fiscal year. Exports increased from 1.01 million units to 1.09 million units. Exports account for approximately 24% of the company's total revenue, with markets like Africa and Latin America playing a particularly important role. TVS's network now spans Latin America, Africa, ASEAN, the Middle East, and South Asia, laying the foundation for the company's next growth phase.

TVS Motor Company's expansion into Europe reflects its ambition to grow globally. Entering developed markets will open up new opportunities for the company and further demonstrate its technological capabilities. This strategy could make TVS a major global player in the motorcycle industry in the future.