

India is said to be the largest consumer of gold. Wearing gold jewellery is considered auspicious here in weddings and festivals. Traditional designs like Kundan, Polki and Temple Jewellery are always in demand.
Gold Jewellery trends across the world
New Delhi: Gold is not only a means of investment but it is also considered an important part of culture, tradition and fashion around the world. Gold jewellery designs have been changing over time and every country has been developing a unique style according to its culture and lifestyle. Let us know what kind of gold jewellery trends are becoming popular in different parts of the world.
India is said to be the largest consumer of gold. Wearing gold jewellery is considered auspicious here in weddings and festivals. Traditional designs like Kundan, Polki and Temple Jewellery are always in demand. At the same time, the new generation is also liking light and modern designs. Chains, stylish bangles and daily wear rings have now become the first choice of the youth.
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Gold jewellery is famous for royal and heavy designs in Middle East countries like Dubai, Saudi Arabia and Qatar. There is a high demand for 22 and 24 carat gold here. Big necklaces, wide bracelets and jewellery with detailed designs are quite popular among local women. In Arab countries, gold jewellery is not only a fashion but also a status symbol.
Gold jewellery trends in Europe are different from India and the Middle East. Here people like simple, minimal and unique designs. Small pendants, slim rings and geometric shaped earrings are in fashion. In European countries, more importance is given to jewellery that can be easily worn in everyday life.
In America, gold jewellery has become a medium of fashion and personal expression. The craze for customised jewellery is increasing here. People like to get personalised chains and rings made with their name, initials or special designs. Also, white gold and rose gold are also quite popular among the youth.
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In countries like China, Japan and South Korea, gold jewellery is associated with both tradition and fashion. In China, red and gold are considered auspicious colours, so red and gold combinations are popular in weddings. In Japan and Korea, the demand for minimal and innovative designs is increasing.
Across the world, gold jewellery is not just jewellery but a part of cultural heritage and identity. While traditional and heavy designs are popular in India and the Middle East, the trend of light, modern and personalised designs is growing rapidly in countries like Europe and America. This is the reason why the jewellery industry is constantly trying to meet the changing tastes of people with new designs and styles.