Maruti Suzuki to unveil new SUV ‘Escudo’ with bold design and hybrid power on Sept 3

Maruti Suzuki’s upcoming SUV, Escudo or Victorious, will launch via Arena outlets. With fresh design, advanced features, and hybrid engine options, it targets mass appeal and rivals Creta, Seltos.

New Delhi: Maruti Suzuki is going to launch its new SUV in India on 3 September 2025. This new SUV can be named Escudo or Victorious. The company will sell it through its Arena dealership network, which is more extensive than Grand Vitara. Currently Grand Vitara is available only through Nexa outlets.

New SUV will reach more customers

The Arena network is more spread than Nexa across the country. Therefore, the sale of this SUV is expected to reach more people. This will help Maruti Suzuki to increase its sales.

Design and Exterior

The design of Escudo, or Victorious, is kept completely different from Grand Vitara. It has a new design at the front and rear. The styling of the SUV will be inspired by the Electric Vitara (E-Vitara). It will have modern exterior elements like new LED lights, a grille, and stylish alloy wheels.

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Interior and Features

The interior design of the new SUV will also be different from the Grand Vitara. It will have a new dashboard design and updated switchgear. Maruti is going to make it very advanced in terms of technology.

Possible Features

• 9-inch touchscreen infotainment system
• Wireless Android Auto and Apple CarPlay
• Digital instrument cluster
• 6 airbags
• Wireless charger
• Multiple drive modes

Through these features, the company wants to present Escudo as a better value-for-money SUV.

Engine and powertrain

The same engines will be given in the Escudo or Victorious as in the Grand Vitara:

• 1.5-liter mild hybrid petrol engine
• 1.5-liter strong hybrid engine

Both manual and automatic transmission options will be available with these engines. The special thing is that the mild hybrid variant will also have the option of AWD (all-wheel drive).

Price and competition

The starting price of the Escudo can be around ₹ 11 lakh, which will be slightly less than the Grand Vitara. In the SUV segment, it will compete with these vehicles:

• Hyundai Creta
• Kia Seltos
• Toyota Urban Cruiser Hyryder

Maruti's new SUV, the Escudo, or Victorious, has been made more affordable and accessible to more people than the Grand Vitara. Its design, features, and engine options can make it a strong player in the market.