India’s electric scooter market surged in January 2026, led by strong sales from TVS, Bajaj, Ather, and Hero, while Ola Electric witnessed a sharp decline. Rising fuel costs, improved technology, and expanding EV infrastructure are driving demand.
India’s EV Market Shifts as Hero MotoCorp Strengthens Position
New Delhi: Demand for electric scooters in India is steadily increasing, and the January 2026 figures clearly demonstrate this momentum. Rising petrol prices, lower operating costs, and government incentives are driving the rapid shift to EVs. Notably, TVS retained the top spot in sales this month, while Ola Electric saw a decline.
TVS's iQube electric scooter has emerged as a reliable and family-friendly option for customers. In January 2026, the company sold 34,440 units, a 43 percent increase over the previous year. Its smooth ride, superior battery performance, and robust service network have given it a market advantage. It is expected to further expand its EV portfolio in the future.
Bajaj Auto's Chetak electric scooter ranked second. Its sturdy body, classic design, and trusted brand value have made it a popular choice among customers. In January 2026, the company sold 25,520 units, an increase of approximately 19 percent compared to the previous year. The recently launched affordable variants are expected to further boost sales.
Ather Energy's Rizta scooter is becoming especially popular with urban customers. The company sold 21,923 units in January 2026, a significant increase from the previous year. Connected features, OTA updates, and smart technology are its major strengths.
Hero MotoCorp's Vida brand also recorded strong year-on-year growth. Sales of 13,274 units in January 2026 showed that traditional two-wheeler companies are also rapidly gaining strength in the EV market.
Ola Electric, once a market leader, is now facing challenges. In January 2026, the company's sales declined to 7,516 units, a significant decrease compared to the previous year. Complaints related to service and support have affected customer confidence. To maintain market share, the company will have to focus more on quality and customer experience.
Experts believe that the electric scooter market will grow rapidly in the coming years. Improved battery technology, charging infrastructure, and competitive pricing could take this segment to new heights. Currently, data from January 2026 clearly indicates that competition is fierce, and customers are now prioritizing trusted brands and superior service.
