A nationwide survey by Smytten PulseAI shows Indian Gen Z and millennials increasingly favour gold as a primary investment, with most purchases under 5 grams and driven by personal financial decisions.
Gen Z and Millennials Shift to Small, Self-Driven Gold Buying
New Delhi: Gold is once again gaining popularity among young investors in the country. According to a recent survey done by Smytten PulseAI, a large number of Gen Z and Millennials in India consider gold to be the safest and most reliable investment. Amid the changing economic environment and market uncertainty, the younger generation is focusing on building long-term wealth through small investments.
The survey revealed that approximately 62 percent of young investors consider gold their top investment choice. Despite the availability of alternatives like mutual funds, stock markets, fixed deposits, and crypto, trust in gold remains intact. Young people believe that gold provides security during times of economic instability and that its real, tangible value remains long-term.
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According to the report, most recent gold purchases have been less than 5 grams. This clearly indicates that young investors are prioritizing small and regular purchases rather than investing large sums of money in one go. This approach helps them mitigate risk, manage their budget, and gradually build their wealth.
Previously, gold purchases were often tied to family tradition or social reasons, but now young people are making their own investment decisions. This shift reflects their growing financial understanding, self-reliance, and long-term planning. The new generation is looking at gold from both emotional and practical perspectives.
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Despite the growing influence of digital assets and equity markets, gold is still seen as a safe investment. Demand for gold increases during market fluctuations or global economic crises, further strengthening its reliability. This is why young investors are making it an important part of their portfolios.
Experts believe that regularly purchasing small amounts of gold can build a strong financial foundation for the future. This trend among Gen Z and Millennials indicates that they prioritize building stable and secure wealth over quick gains. Gold will continue to play an important role in young people's investment strategies in the future.
