India’s new TRP Policy 2026 aims to improve transparency, accuracy, and fairness in TV ratings by increasing sample size, including OTT platforms, ensuring data privacy, and enforcing strict audits, while lowering entry barriers for rating agencies.
Major Change in the TRP System (Image Source: Dynamite News)
New Delhi: The Ministry of Information and Broadcasting has released the new TV Ratings Policy 2026 (TRP Policy). This policy will replace the previous regulations that have been in force since 2014. Its primary objective is to make TV viewership data (TRP) more accurate, transparent, and reliable.
TRP, or Television Rating Points, indicates which channel or program is being watched by how many people. Based on this data, advertising companies decide where to invest their funds. Therefore, it is crucial for TRP data to be accurate and unbiased.
1. Easier Entry, Stricter Regulations
To become a TRP-measuring agency, the minimum net worth requirement for a company has now been reduced from ₹20 crore to ₹5 crore. This will provide opportunities for new players to enter the field.
However, regulations have simultaneously been tightened to ensure that there is no bias or favoritism.
2. Independence and Transparency
According to the new policy: At least 50% of the members on the company's Board of Directors must be independent directors. These directors must not have any affiliation with TV channels, advertising firms, or media companies.
Agencies are prohibited from undertaking any consultancy work that could lead to a conflict of interest.
3. Larger Sample Size for Greater Data Accuracy
To measure TRP data: Meters must now be installed in 80,000 households within a period of 18 months. Subsequently, this coverage will be expanded to include 120,000 households. This will ensure that the data is more accurate and truly representative of the entire country.
4. Inclusion of All Platforms
Now, TRP measurement will not be limited to cable or DTH services alone; it will also encompass the following:
5. Privacy and Data Security
The new policy places special emphasis on data security. All agencies are required to comply with the Digital Personal Data Protection Act, 2023, to ensure that viewers' personal information remains secure.
6. Double Audit System
Agencies are now required to undergo the following: An internal audit every three months. An external (independent) audit once a year. This measure will significantly reduce the likelihood of irregularities or discrepancies. 7. “Landing Page” Views Will Not Be Counted
If a channel is being displayed solely through a “landing page,” its views will not be included in the TRP calculation. This measure aims to curb fraudulent views.
8. Grievance Redressal and Strict Penalties
Every agency is required to resolve complaints within 10 days. Violations of the rules may result in suspension or even the cancellation of a license.
The new TRP policy will enhance transparency within the television industry. The genuine preferences of viewers will come to light, and the advertising market will become more equitable. Additionally, the growing influence of OTT platforms will be accurately measured.
The TRP Policy 2026 represents a major reform that will make the media industry more ethical and modern. This initiative will benefit not only the companies involved but also the viewers.
