Shah Rukh Khan, Radico Khaitan and Nikhil Kamath Launch Premium Alcohol Brand D’Yavol

Bollywood icon SRK partners with Radico Khaitan and Zerodha’s Nikhil Kamath to launch luxury spirits brand D’Yavol. Targeting India’s premium alcohol market, this venture combines star power, business expertise and 80-year distilling legacy. Global launch planned soon.

New Delhi: India's famous liquor manufacturer Radico Khaitan Limited has announced a major partnership with Bollywood King Shah Rukh Khan, his son Aryan Khan's liquor company D'Yavol Luxury Collective, and Zerodha co-founder Nikhil Kamath. The partnership aims to capture the premium alcohol market in India and abroad. The company will soon launch luxury tequila and other premium alcohol products under the name D'Yavol Spirits.

What is the significance of this deal?

Star power advantage: Shah Rukh Khan's huge fan following and brand value can make this project popular rapidly.

Business Expertise: Nikhil Kamath, who is the co-founder of the successful company Zerodha, will take this venture to new heights with his business acumen.

Radico Experience: The company (formerly known as Rampur Distillery) has been manufacturing liquor since 1943 and has a track record of success with brands like PM Whisky.

Radico Khaitan's Strong Background

The company was founded in 1943 and was acquired by GN Khaitan in the 1970s. Today, the company runs three distilleries with a capacity of 321 million liters and sells its products in 100+ countries. Its biggest success has been PM Whisky, launched in 1998.

India's Changing Alcohol Market

Now the alcohol-drinking consumers in India are moving away from traditional brands and turning towards high-end and premium quality. That is why luxury brands like D'Yavol spirits can get a big opportunity.

Long-term plan

Radico's Managing Director Abhishek Khaitan said that this is a long-term investment, which is necessary for the growth of the company. His father and company chairman, Lalit Khaitan (age ~80 years), has taken this business to this position over the decades.

This partnership can start a new era in India's premium alcohol sector. Shah Rukh's stardom, Nikhil Kamath's business skills, and Radico's experience together can make D'Yavol a global brand. Waiting for its launch in the coming months.

Stay tuned to Dynamite News for further updates.