Linda Yaccarino resigns as CEO from Elon Musk’s X; Here’s the reason

Linda Yaccarino took over as the CEO of X in May 2023, when Elon Musk’s acquisition of Twitter was seen as a major corporate earthquake.

New Delhi: A big news has come out about the social media platform X (formerly Twitter) owned by Elon Musk. The CEO of the platform, Linda Yaccarino, has announced her resignation from her post, reports Dynamite News correspondent.

Musk made Linda a part of his team at a time when X was facing many challenges. Under his leadership, efforts were made to stabilize the company and regain its foothold in the advertising market, but now he has decided to relieve himself of this responsibility.

Linda Yaccarino took over as the CEO of X in May 2023, when Elon Musk's acquisition of Twitter was seen as a major corporate earthquake. At that time, X's advertising business had collapsed badly, and all the big companies had distanced themselves from the platform. Linda, who was the longtime advertising chief at NBCUniversal, was chosen by Musk so that she could win back the trust of advertisers.

Why did she resign?

Announcing her resignation on X, Linda wrote, "After two years of great experience, I have decided to step down as CEO of X. When Elon and I first talked about this mission, I realized that this is the biggest opportunity of my career.

Although she did not give any clear reason behind her decision, according to insiders, the expected improvement in the advertising business, constant controversies, and the difficult situation created by Musk's public comments are considered to be the main reasons for her resignation.

Clash between Elon Musk and Linda?

When advertisers distanced themselves from X in 2023, Musk made objectionable comments against these companies from public forums. This directly affected Linda's efforts, as her entire focus was on persuading advertisers. In such circumstances, she not only had the challenge of keeping the company stable, but also had to handle the loss of Musk's comments.

What did Linda change in X?

During her tenure, Linda Yaccarino fulfilled Musk's desire to develop X as an 'everything app'. He carried the vision forward. Under his leadership, the company launched several important features:

• Live video streaming
• Payment model for creators
• Money and connected TV apps
• Transparent moderation features like Community Notes
• Brand partnerships and creator expansions

X is once again at a turning point. Musk is now looking for new leadership that can make the platform credible again in the eyes of advertisers and improve its continuously declining reputation. Linda Yaccarino's departure is not just the resignation of a CEO, but the beginning of another uncertain chapter regarding X's future.