Driven by concerns over rising screen time, Sukriti and Rajat Mendiratta launched Panda’s Box in 2022, creating mantra-singing plush toys rooted in Indian culture. The startup offers screen-free learning products, including musical books and storytelling kits.
Screen-Free Cultural Toys Win Hearts
New Delhi: In today's digital age, where children are lost in the world of mobile phones and tablets, a couple found a unique startup seeking a screen-free alternative. Sukriti and Rajat Mendiratta created plush toys that chant mantras and tell stories. Panda's Box, born from this idea, is now earning around ₹1.5 crore per month.
Sukriti, an experienced brand and marketing professional in the corporate world, wanted to connect her son with Indian culture. She felt there was a lack of products in the market that could teach children values, mantras, and stories without screens. In April 2022, this idea took the form of a startup. The goal was to connect children with Indian values, yet adapt to modern needs.
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While Sukriti handles product design and branding, Rajat Mendiratta oversees operations and supply chain. Rajat previously served as COO at Modi Naturals Limited. Together, they brought the idea to fruition. Manufacturing was initially a major challenge, as manufacturers were reluctant to take on small orders. After about six months of trying, they found the right vendor.
When the first chanting plush toys hit the market, the response exceeded expectations. Children loved their soft and soothing sounds. Parents realized that these toys soothe children and became a part of their bedtime routine. Later, the brand also launched musical books and storytelling kits.
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The startup's major turning point came when it received the opportunity to appear on Shark Tank India. This platform gave Panda's Box national recognition. Today, over two lakh children have joined these products, and their reach has expanded nationwide through online platforms.
For Sukriti and Rajat, this isn't just a business, but a mission - to connect children with Indian culture while keeping them away from screens. They believe that sometimes a simple story and sweet mantras can make a big difference in a child's life.
