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Can a safety pin ever be worth Rs 69,000? Prada’s latest accessory has left the internet divided. As the luxury brand releases a designer brooch resembling an ordinary safety pin, netizens debate the price of branding and fashion obsession.
Prada’s crochet safety pin brooch is priced at Rs 69,000.
New Delhi: Italian luxury brand Prada has sparked a wave of online humour and disbelief after unveiling its latest creation, a “Crochet Safety Pin Brooch” priced at a staggering Rs 69,000. The accessory, which looks remarkably like an ordinary safety pin available in local shops for just a few rupees, has left social media users both amused and shocked.
The brooch, described on Prada’s website as being made of brass and cotton, is wrapped in colourful crochet threads and features the brand’s signature triangle logo charm. Measuring just over three inches, the pin is available in three colour combinations, blue and brown, pink and green, and orange and brown.
Soon after the product gained attention online, users flooded social media with witty remarks and memes. Many compared it to homemade craft projects or school needlework assignments.
“I would make this for free in craft class,” wrote one user. Another joked, “I got ten of these for Rs 10 in the local market.” One comment read, “Nobody will ever wear this because losing it would feel like losing a fortune.”
The mockery comes just months after Prada was criticised for releasing Kolhapuri-style sandals priced at Rs 1.2 lakh, a move many saw as cultural appropriation of Indian craftsmanship.
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The Prada safety pin brooch highlights how a simple brand name can drastically inflate the value of an ordinary object. A basic safety pin is a household staple that usually costs under Rs 10, yet when adorned with a luxury label, it transforms into a high-end accessory.
Branding, exclusivity, and the psychological perception of status drive up such prices. For many consumers, owning a luxury product represents more than functionality; it becomes a symbol of prestige and identity.
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Despite the criticism, there is a loyal consumer base for luxury goods. Some individuals associate branded products with superior quality, design, and emotional satisfaction. Even when the difference is purely aesthetic, the brand itself becomes the selling point.
For fashion enthusiasts, the Prada brooch might be less about practicality and more about being part of a global style narrative — a display of taste, wealth, and exclusivity.
Today’s youth are more brand-aware than ever before. Social media influence, celebrity culture, and luxury marketing have made designer labels aspirational symbols of success. Many young consumers are willing to pay premium prices for products that align with their personal image, even if the product serves a basic purpose.
The Prada safety pin may seem outrageous to some, but it also represents the growing power of branding in shaping modern lifestyle choices. In an age where trends are defined by viral moments, even a safety pin can become a fashion statement.
