Prime Minister Narendra Modi (Img: Pinterest)
New Delhi: The Ashirwad Ka Diya campaign was launched on Prime Minister Narendra Modi’s 76th birthday as part of a nationwide programme marking his 25 years in public life. The initiative has become one of the key highlights of the celebrations organised around his service journey.
The campaign encourages people to light lamps as a symbolic expression of goodwill and participation, while the broader Seva Sankalp Abhiyan focuses on public service activities, outreach programmes and initiatives connected with Modi’s journey in politics.
The Ashirwad Ka Diya initiative is centred around the traditional Indian symbol of a lamp, representing positivity, blessings and collective participation.
Several states have announced programmes linked with the campaign, with citizens being encouraged to participate by lighting diyas at their homes.
The initiative comes as Prime Minister Modi completes a significant milestone in his political career, which began with his appointment as Gujarat Chief Minister in 2001 before he moved to national politics as Prime Minister in 2014.
The Ashirwad Ka Diya programme is part of the larger Seva Sankalp Abhiyan, a month-long campaign featuring activities such as blood donation drives, cleanliness programmes, exhibitions and public outreach events.
The campaign is aimed at highlighting themes of service, governance and citizen participation during the milestone period.
Prime Minister Narendra Modi’s journey from Gujarat politics to the country’s top elected office has remained a major focus of national political discussions.
Supporters have highlighted his governance initiatives and welfare programmes during his tenure, while opposition parties have continued to debate various policy decisions and political issues.
With the Ashirwad Ka Diya campaign, the birthday celebrations have taken a public participation route, combining cultural symbolism with social activities.
The initiative reflects how political milestones are increasingly being marked through large-scale outreach programmes involving citizens across different regions.
