Elon Musk-owned social media platform X has announced a $1 million prize for the best long-form article, creating a major opportunity for writers and creators. The initiative aims to revive high-quality writing on the platform and encourage meaningful discussions.
X Launches $1 Million Writing Contest to Boost Long-Form Content
New Delhi: Elon Musk's social media company, X, has made a significant announcement for creators and writers. The company has announced a prize of $1 million, or approximately ₹9 crore (approximately $10 million USD), for the author of the best long-form article. This move comes at a time when controversy is raging in several countries regarding X and its AI tool, Grok. It is believed that through this initiative, X aims to promote quality content on its platform.
X has clearly stated that it wants to reinstate writing and ideas as its hallmark in 2026. According to the company, only articles that inspire discussion and impact society and culture will receive this significant prize. This competition is considered a golden opportunity for journalists, writers, thought leaders, and serious content creators.
We’re trying something new: we’re giving $1 million to the Top Article of the next payout period.
We're doubling down on what creators on 𝕏 do best: writing.
In 2026, our goal is to recognize high-value, high-impact content that shapes conversation, breaks news and moves… pic.twitter.com/4hKBJNvNIg
— Creators (@XCreators) January 16, 2026
The contest began on January 16, at 2:00 PM (PT) and run until January 28, 2026, at 11:59 PM (PT). Currently, only users in the United States can participate. The company has also clarified that similar opportunities may be opened to other countries in the future.
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To participate in this contest, articles must be completely original and at least 1,000 words long. Articles will be evaluated based on impressions and engagement on X's Verified Home Timeline. This means that the more people an article reaches and generates discussion, the greater the chance of winning.
X has set strict rules. Articles must not contain any hate speech, fraud, misleading information, obscene content, or defamation of any individual or company. Plagiarism is strictly prohibited. Additionally, articles written using AI or automated tools may also be disqualified.
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X recently opened its Articles feature to all premium users. This allows users to publish longer articles directly on the platform. Additionally, writers also have the opportunity to earn through X's monetization program. Overall, this move is considered a major breakthrough in reinventing X as a platform for serious and impactful writing.
