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With stiff competition from Ayushmann Khurrana’s horror-comedy Thamma, how is Ek Deewane Ki Deewaniyat managing to attract audiences and grow its box office collections? Is heartfelt storytelling winning hearts despite the odds?
Ek Deewane Ki Deewaniyat earned Rs 7.75 crore on day two.
New Delhi: The romantic drama Ek Deewane Ki Deewaniyat, starring Harshvardhan Rane and Sonam Bajwa, has made an impressive start at the box office, defying expectations by holding its ground amid fierce competition. According to trade analyst Sacnilk, the film raked in Rs 7.75 crore net on its second day, taking its two-day cumulative total to Rs 16.75 crore across India.
Opening day collections stood strong at Rs 9 crore net, remarkable for a film without superstar leads. The solid weekend start highlights growing audience interest, fuelled by positive word of mouth and the film’s emotional core.
On Wednesday, October 22, 2025, Ek Deewane Ki Deewaniyat achieved an overall Hindi occupancy rate of 30.96%. While morning shows saw a modest 11.80% footfall, the numbers picked up considerably in later shows. Afternoon shows reached 36.18%, while evening and night shows recorded their highest occupancies, 37.58% and 38.28% respectively.
This gradual increase in attendance suggests the film is resonating more as the day progresses, likely through viewer recommendations and social media buzz.
Directed by Milaap Zaveri, Ek Deewane Ki Deewaniyat narrates the poignant story of Vikramaditya (Harshvardhan Rane), an ardent artist who falls deeply in love with Adaa (Sonam Bajwa), a spirited woman who sees love as freedom rather than possession.
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Their passionate romance soon takes a dark turn as Vikramaditya’s love morphs into obsession, triggering a heartbreaking exploration of desire, ego, and the fragile line separating loyalty from madness. The film blends music, memories, and raw emotion to deliver a compelling portrayal of love’s power to both build and destroy.
The supporting cast includes Shaad Randhawa, Sachin Khedekar, and Ananth Narayan Mahadevan. Initially titled Deewaniyat, the film was rebranded earlier this year to better capture its essence.
The romantic drama shows strong occupancy in evening and night shows.
Despite Ek Deewane Ki Deewaniyat’s commendable performance, it faces stiff competition from Thamma, a horror-comedy directed by Aditya Sarpotdar. Featuring Ayushmann Khurrana, Rashmika Mandanna, and Nawazuddin Siddiqui, Thamma has stormed the box office with Rs 24 crore on day one and Rs 18.6 crore on day two, totaling Rs 43 crore in just 48 hours.
Produced by Maddock Films, Thamma’s blend of scares and laughs has clearly captivated a broad audience. The film also stars Paresh Rawal, Malaika Arora, and others.
While Thamma leads in overall collections, Ek Deewane Ki Deewaniyat is carving a niche with its emotional storytelling and strong audience connect, proving there’s room for diverse genres to thrive simultaneously.
As the weekend progresses, industry experts will watch closely to see if Ek Deewane Ki Deewaniyat can sustain its momentum and continue appealing to romantics amid the horror-comedy wave. Its early success hints that audiences are hungry for heartfelt narratives, even as star-driven blockbusters dominate.
