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Will Google’s new AI-powered virtual try on tool transform online shopping in India by letting users see how outfits fit and drape on their bodies before purchase? The feature promises convenience, personalization, and smarter fashion choices.
Feature allows users to see clothing items fit using an uploaded image.
Tapping the icon launches the virtual try on tool, where users can upload an image of themselves to see how the clothing fits and looks. This allows shoppers to make more informed decisions and reduces the chances of returns.
Users can also scroll through previously tried outfits, save their favorite looks, and share them with friends or family through messaging or social media. The feature is designed to create a personalized, engaging, and interactive shopping experience for Indian consumers.
By leveraging AI and large language models, Google aims to make online shopping more intuitive and reduce uncertainty when buying apparel, helping users visualize products before committing to a purchase.
Beyond just trying on clothes virtually, Google’s tool allows users to save looks they like and revisit them later. Sharing capabilities make it easy for friends or family to weigh in on style choices. The feature is part of Google’s broader effort to enhance online shopping by blending AI with everyday consumer needs.
The company’s Group Product Manager, Logan Kilpatrick, also highlighted improvements to the Gemini app. The revamped app is expected to offer a cleaner, clutter-free design, further enhancing the overall digital shopping and AI experience.
The move aligns with Google’s vision to combine AI, personalization, and convenience to meet evolving consumer expectations. Shoppers in India can now experiment with a variety of outfits virtually, bridging the gap between online browsing and real-world try on.
