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India’s consumer regulator has fined Snapdeal ₹5 lakh after discovering non-BIS compliant toys were still being sold on its platform. Despite claims of removal, violations persisted raising serious questions about e-commerce accountability and child safety.
Snapdeal fined Rs 5 lakh for selling toys violating BIS standards
New Delhi: The Central Consumer Protection Authority (CCPA) has imposed a penalty of ₹5 lakh on Snapdeal (Ace Vector Limited) for facilitating the sale of non-BIS compliant toys on its platform, in violation of the mandatory Toys (Quality Control) Order, 2020.
In a final order issued on February 16, 2026, the Authority held that Snapdeal engaged in unfair trade practices and misleading advertisements by allowing the sale of toys that failed to meet prescribed standards of the Bureau of Indian Standards (BIS). The Toys (Quality Control) Order, 2020 has been mandatory since January 1, 2021.
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The CCPA, led by Chief Commissioner Nidhi Khare and Commissioner Anupam Mishra, took suo motu cognisance after discovering that non-compliant toys were still available on the platform as recently as December 2025, despite claims of delisting.
According to the investigation, Snapdeal earned ₹41,032 in fees from the sale of such toys through two sellers Stallion Trading Company and Thriftkart. Several listings lacked essential information, including the manufacturer’s name, address, and mandatory BIS certification number.
The Authority observed that Snapdeal relied solely on seller self-declarations without independent verification, which it termed “inadequate” to prevent hazardous products from being listed.
Rejecting Snapdeal’s defence that it operates merely as a marketplace similar to a shopping mall, the CCPA noted that the platform exercises substantial control over transactions. It manages promotional campaigns such as “Toofan Sale” and “Deal of the Day,” tags products with quality assurances, and controls logistics, refunds and replacement schemes.
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Citing provisions of the Consumer Protection Act, 2019 and the Consumer Protection (E-commerce) Rules, 2020, the Authority emphasised that the burden of ensuring product safety rests on both sellers and facilitating platforms. Toys that do not conform to compulsory standards are deemed “defective” under the Act.
The CCPA has directed Snapdeal to ensure that no non-compliant BIS standard toy is listed or advertised in future and to prominently display grievance redressal contact details.
Reaffirming its commitment to consumer safety, the Authority urged all e-commerce platforms to adopt stricter verification mechanisms and ensure full compliance with quality standards.
