WhatsApp to Share Data with Facebook

dynamitenews.com
New Delhi/ 26 Jan 2016.WhatsApp is going to enable data sharing with Facebook so that both services could possibly offer a few more additional features and improve the service.

With this service it is also possible that Facebook may use user data collected from WhatsApp to serve more relevant advertisement to those users on Facebook. WhatsApp recently announced that it would no longer charge a nominal monthly fee and instead would be "lifetime free".

While Facebook owns WhatsApp, it is an entirely different service and some users may raise the privacy issues around the data sharing, although the feature is likely to be optional.

It is clear that majority of WhatsApp users are also on Facebook. By utilizing the data from WhatsApp, Facebook may personalize the timelines better for users by showing them posts from their close WhatsApp friends on priority.

Additional feature

In addition to data sharing with Facebook, WhatsApp is also planning to introduce a feature that would tell users when their messages are end-to-end encrypted and when they are not. The feature, at least for now, is said to be off by default and if a user wants to utilize he or she will have to turn it on.

Similarly, it may glean the interests of users in a particular service or product from the WhatsApp chats and then serve advertisements in a more relevant and targeted way. 
Both the data sharing feature and the encryption signal for chats would be likely offered to consumers in the next version of WhatsApp.