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Official sources announced on its website crossing a new milestone of the insurance behemoth. Read further on Dynamite News:
LIC achieves Guinness World Records
Kolkata: The Life Insurance Corporation of India (LIC) has added a new feather in its hat in its 68 years of existence, getting its name etched in the Guinness World Records title for "the most life insurance policies sold in 24 hours."
Official sources announced on its website crossing a new milestone of the insurance behemoth.
This historic achievement, verified by GWR, recognizes the extraordinary performance of the corporation’s dedicated agency network on January 20, 2025.
On 20 January, a total of 4,52,839 agents of LIC successfully completed and issued an astounding 5,88,107 life insurance policies across India. This monumental effort established a new global benchmark for agent productivity in the life insurance industry within a 24-hour period.
Record attempt was the culmination of a thoughtful initiative by CEO&MD Siddhartha Mohanty, LIC in the form of an appeal to every Agent to complete at least One Policy on “Mad Million Day” on January 20, 2025.
Speaking on this occasion, Mohanty thanked all their esteemed customers, agents and employees for making “Mad Million Day” historic as their incredible performance of procuring record number of Policies on a single day has now been recognized and has entered Guinness World Records.
The LIC, a public sector life insurance company, is headquartered in Mumbai and was established in 1956.
Guinness World Records, known from its inception in 1955 until 1999 as The Guinness Book of Records and in previous United States editions as The Guinness Book of World Records, is a British reference book published annually, listing world records both of human achievements and the extremes of the natural world.
