BCCI announces Apollo Tyres as new jersey sponsor of Indian Cricket Team; Full story here…

As per the new partnership, Apollo Tyres will pay Rs 4.5 crore per match to the BCCI, surpassing Dream11 which was Rs 4 crore.

New Delhi: Apollo Tyres has been announced as the new jersey sponsor of the Indian cricket team till 2027. Dream11 was the previous sponsor of the but the Board of Control for Cricket in India (BCCI) had to terminate the contract following the ban on betting-related applications.

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As per the new partnership, Apollo Tyres will pay Rs 4.5 crore per match to the BCCI, surpassing Dream11 which was Rs 4 crore. The collaboration will provide the tyre manufacturer firm with significant global visibility.

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Considering India’s packed international cricket calendar, this marks one of the most lucrative sponsorship agreements in Indian cricket in recent years.

The tyre manufacturing giant will see its logo featured prominently on the Indian men’s and women’s team jerseys across all three formats: Tests, One-Day Internationals, and T20 Internationals.

The Indian men’s cricket team is currently without any sponsor in the ongoing Asia Cup, while the women’s team also don’t have a sponsor in the three-match ODI series against Australia.
BCCI secretary Jay Shah welcomed the partnership, stating that Apollo Tyres’ association with the team reflects the shared values of resilience, performance, and excellence. “Indian cricket enjoys unparalleled support, and through this partnership, we are confident Apollo Tyres will achieve significant brand visibility across markets,” Shah said.

According to Cricbuzz, the Indian multinational tyre manufacturing company outbid Canva and JK Cements to bag the contract with a stunning bid of INR 579 crore.

Currently competing in the Asia Cup in the United Arab Emirates, Team India is wearing jerseys without any sponsors. The Indian team will begin their new home season in October with Apollo Tyres as their jersey sponsors, although the Board of Control for Cricket in India (BCCI) had very little time to find a new sponsor at the time. In the meantime, it is still unclear if the Indian women's team will compete in the upcoming World Cup, which is set to start on September 30, wearing jerseys sponsored by Apollo Tyres.