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As gold prices surge in Delhi, buyers are rethinking tradition. Why are families shifting from 24K to 18K jewelry this festive season, and could this trend reshape the way the capital shops for gold forever?
More buyers are choosing 18K over 24K gold
New Delhi: With festivals and weddings in full swing, gold shopping in Delhi-NCR has reached a critical phase. Traditional 24K gold, long considered the most desirable option for gifting and investment, has climbed steadily in price, making it less accessible for middle-class families.
This trend has led to a marked increase in demand for 18K jewelry, which offers a practical combination of affordability, durability, and visual appeal.
As of today, 24K gold is trading at ₹12,216 per gram, 22K at ₹11,199, and 18K (999 gold) at ₹9,166 per gram. While 24K continues to dominate investment buying, the price difference with 18K has prompted many buyers to adjust their choices.
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Jewelry stores report that customers are now actively seeking 18K necklaces, rings, and bangles, especially for personal wear and festive gifting.
18K gold contains 75% pure gold blended with other metals, making it more resistant to scratches and wear than 24K jewelry. Its durability and affordability make it especially suitable for daily use, gifting, and festival purchases. This combination has made 18K a practical alternative for families who want to adhere to cultural traditions without overspending.
Peak wedding season has intensified this shift
The peak wedding season has intensified this shift. Buyers are increasingly adopting a hybrid approach: 24K gold coins for long-term investment, while 18K jewelry serves festive, wedding, and gifting needs. Lightweight 18K pieces have become especially popular, allowing families to maintain traditional aesthetics without exceeding budgets.
The trend reflects a broader market adjustment where financial prudence and cultural expectations are balanced. While investors continue to value 24K coins for savings and security, 18K jewelry now dominates consumer-oriented purchases. Retailers note that younger buyers and first-time jewelry shoppers are particularly drawn to 18K, appreciating its versatility and lower entry cost.
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Analysts suggest that the demand for 18K may continue to rise in the coming weeks if 24K gold prices maintain their upward trajectory. The approach is likely to persist through the remainder of the festive and wedding season, as families seek to celebrate while managing expenses.
Rising 24K gold prices are steering buyers toward 18K options
18K gold provides durability, affordability, and style
Hybrid purchasing combines 24K coins for investment with 18K jewelry for festivals and weddings
The trend is expected to continue through the festive season
As gold prices climb further, 18K jewelry is emerging as the preferred choice in Delhi-NCR, allowing families to uphold tradition, enjoy festivals, and invest wisely without compromising on style or value.
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