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Micro SUV Trend Pushes Maruti to Launch Hustler (Image Source: Internet)
New Delhi: Today, car-buying trends in India are changing rapidly. Previously, people preferred hatchback cars; however, the demand for taller, robust-looking vehicles—such as SUVs—has now surged. Observing this trend, Maruti Suzuki is reportedly gearing up to introduce a new micro SUV.
The Maruti Suzuki Ignis was launched in 2017, but it failed to gain significant popularity. Its sales performance has remained lackluster for a considerable period, leading the company to consider discontinuing the model.
The Maruti Hustler is being touted as a superior alternative to the Ignis. It is expected to feature a boxy, SUV-like design that could appeal strongly to the youth demographic. Despite its compact dimensions, the vehicle is expected to boast a rugged and stylish aesthetic.
The Hustler is expected to be equipped with a small yet fuel-efficient engine, making it ideal for urban commuting. There is a possibility that it may also offer features such as a turbo engine, a CVT automatic gearbox, and AWD (All-Wheel Drive) capabilities. These features could help the vehicle stand out within its segment.
This car is likely to be designed specifically with city driving in mind. Its excellent fuel efficiency and compact size would make it perfectly suited for navigating through traffic and finding parking spaces. Furthermore, its running costs are expected to remain low.
Competition within this segment has intensified following the entry of micro SUVs like the Tata Punch into the market. In this context, the Hustler could emerge as a more modern and feature-rich option. The Maruti Hustler promises to be a compact yet smart and stylish micro SUV. It can replace the Ignis and better cater to the needs of modern-day customers.
