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This year on the festival of Rakhi, business worth about 17 thousand crore rupees is expected across the country, while there is also a possibility of business of about 4 thousand crore rupees in the form of sweets, fruits and gifts etc. Any Rakhi made in China is completely absent from the market.
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New Delhi: The festival of Raksha Bandhan is now very near and this year this festival will be celebrated on 9th August. At the same time, the trade organization CAT estimates that this year on Raksha Bandhan, business worth 17 thousand crore rupees can be done in the whole country. Only two days are left for the festival of Rakhi, but already the market is witnessing a lot of hustle and bustle regarding it. There is a huge crowd for shopping for the festival of Rakhi, due to which there is an atmosphere of enthusiasm and energy all around.
Chinese Rakhis are not seen in the market
According to the estimate, this year on the festival of Rakhi, business worth about 17 thousand crore rupees is expected across the country, while there is also a possibility of business of about 4 thousand crore rupees in the form of sweets, fruits and gifts etc. Any Rakhi made in China is completely absent from the market.
Markets filled with Rakhis overflowing with patriotism
Chandni Chowk MP and CAT National General Secretary Praveen Khandelwal said that this time Rakshabandhan will not only be a celebration of brother-sister love, but it will also be overflowing with the spirit of patriotism and self-reliant India. This time, an emotional message is also being spread by tying Rakhis to soldiers in all cities, especially dedicated to soldiers.
Attractive Rakhis with Operation Sindoor written on them are in demand in the market
This time, there is a boom of innovative Rakhis on the festival of Rakhi, in which apart from other Rakhis, many types of attractive Rakhis like 'Vocal for Local' to 'Digital Rakhi' and from Operation Sindoor to Modi Rakhi, Atmanirbhar Bharat Rakhi, Jai Hind Rakhi, Bharat Mata Ki Jai, Vikas Bharat, Vande Mataram Rakhi are in great demand in the market.
'Theme based' and eco-friendly rakhis are also in demand
On the other hand, this year, along with traditional rakhis, innovative 'theme based' rakhis are making a splash in the markets, including eco-friendly rakhis: rakhis made of soil, seeds, khadi, bamboo and cotton and customized rakhis: rakhis with brother-sister's photo and name are in demand.
